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Survey’s, eye tracking, neuroscience? A tool is only as good as the question you’re asking. With that in mind, when does attention matter?

A tool is only as good as the question you're asking. So with that in mind, when is attention a useful metric for marketers?

“What a wicked game you play, to make me feel this way...” Wicked Game by Chris Isaak You may have noticed a trend in the app world over...

I did a BSc in Psychology quite a long time ago and although a lot of things have changed — such as the grey bits in my hair — I’ve...

Like most people, this year has been an emotional rollercoaster filled with highs and lows. Maybe if I'd known what was coming I wouldn't...

Data visualisation can be a great way to reflect on your research. Here's a simple tutorial in R for extracting text and presenting it.

You may not realise it but just learning the value preferences of other people changes your own preferences and makes you more like them.

As an example, attention and memory are two of the most studied areas of psychology and cognitive neuroscience. They are the key features...